Services / 04

Digital marketing

Traffic only matters if it turns into orders and repeat customers. We set up the tracking, the emails and the content that keep customers coming back, and we improve the store itself where it loses sales.

Content, email and conversion work that compounds.
What we do

Deliverables

01

Analytics setup

GA4, conversion tracking and dashboards, so every decision is based on real data.

02

Email marketing

Welcome, abandoned cart, post-purchase and win-back flows, plus regular campaigns.

03

Conversion optimisation

Finding where the store loses buyers and fixing it, measured with before-and-after data.

04

Content marketing

Guides, collection copy and articles that answer what customers are searching for.

05

Social media

Content calendars and posts that support launches and campaigns.

06

Reporting

One monthly report across channels, against the goals we set together.

How we do it

Our approach

  1. 01

    Measure first

    Tracking set up and checked before any campaign starts.

  2. 02

    Find the leaks

    Funnel analysis to see where visitors drop off.

  3. 03

    Fix and automate

    Store improvements and email flows that work every day.

  4. 04

    Report and repeat

    Monthly results, then the next round of improvements.

Tools we use

  • GA4
  • Google Tag Manager
  • Klaviyo
  • Mailchimp
  • HubSpot
  • Microsoft Clarity
  • Meta Business Suite
Related work

Case studies on the way

We're writing up our marketing work. Ask us for examples and we'll share the relevant projects on a call.

Ask for examples →
Questions

FAQ

Something else? Email hello@mjailab.com.

Which email platform do you use?

Whichever fits your store. Klaviyo and Mailchimp are common for Shopify; we also work with HubSpot.

Can you work with our in-house marketing team?

Yes. We often handle tracking, email setup and store changes while your team runs the brand and social.

Start a project

Have a project in mind?

Send a short brief. You'll hear back from a senior team member within one working day.

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